10 ways to build confidence with the
user
| 1. |
Product
quality should be clearly recognized |
| 2. |
Product
should be described and previewed adequately |
| 3. |
Keep the
product below a certain price point |
| 4. |
Eliminate
any billing surprises |
| 5. |
Offer
alternatives to credit cards |
| 6. |
Make your
return policy generous |
| 7. |
Be certain
your customer service department is responsive |
| 8. |
Offer
e-mail as follow-ups for any changes |
| 9. |
Don't sell
your e-mail list |
| 10. |
Deliver
what you promise |
design
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